Project
The Heinz Grenade
Client
- Heinz
Spec Work
INSIGHT
Whether it’s the average of 11 hours a week spent gaming, or the countless additional hours watching others do the same on streaming platforms, audiences are refocusing their time to the screen. But when you’re in the flow of gaming, streaming, and viewing, hunger can strike hard… sometimes with disastrous consequences if you’re mid-game.
IDEA
Hienz wanted gamers to stop and eat, but we all know that in an online game you can’t afford to do so. That’s why we decided to create the ultimate weapon to combat hunger in Call of Duty Warzone.
