Project
- Rum Better With Pepsi
Client
- Pepsi
Live Work
Alma DDB Intern
INSIGHT
Although Rum and Coke has been staple on cocktail menus, blind taste tests prove 56% of participants prefer mixing rum with Pepsi over Coke. Pepsi wanted to lean into this tension.
IDEA
Build on the #BetterWithPepsi platform by uncovering hidden Pepsi logos within the Captain Morgan and Bacardi logos.
