Marie's Book

Project

Primero Latino


Client

  • Prime Video




Live Work

Alma DDB Intern



INSIGHT

Latinos are many things funny, loud, proud, emotional, bold. They come from different countries, speak different versions of Spanish (or Spanglish), and have different traditions. But no matter the differences, one thing always brings them together: being Latino. That shared cultural pride is powerful and worth celebrating.

IDEA

We created Primero Latino a special space on Prime Video that highlights Latino stories, talent, and culture. It features a mix of shows and movies from different countries, with content in both English and Spanish. It’s a way to celebrate Latino voices and help everyone feel seen and included.